AZLAN RAJ.CMO

02 — DO

MARKETING SERVICES.

AI marketing, consulting and advisory services for B2C and B2B brands.

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CASE STUDIES

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SHOW ME OF FOR WITH WORK IN USING FOR
▸ 10 MATCHED CASE STUDIES
0110×DAILY LEADSTen times the broadband leads from one change of questionTelecoms · Customer experience02£25MEFFICIENCY GAIN£25M of efficiency from putting the data in one placeEnergy · AI03-92%ROLLOUT COSTA 92% cut in the cost of launching a website, 88 countries overConsumer goods · Technology04£20MSALES GENERATED£20M in sales from an AI experience built market by marketRetail · Ecommerce0512:1RETURN ON INVESTMENT12:1 return by staffing analytics differentlyTelecoms · Data & analytics06+27%YOY REVENUE27% more revenue from treating buyers as an experience, not a listMedia & Technology · Technology07£18MATTRIBUTED REVENUE£7M to £18M of attributed revenue in three yearsProfessional services · Strategy & positioning08500%MORE LEAD CONVERSIONCampaigns in three days instead of three weeksFinancial services · Technology09+54%PERCEPTION SHIFTShifting belief about counterfeit medicine by 54%Healthcare · Strategy & positioning107%CONVERSION RATEA standing start to 7% conversion on automation aloneFinancial services · Strategy & positioning

FROM THE STAGE

Keynotes, panels and internal sessions. Conferences, offsites and board rooms.

Azlan Raj on a lit stage in front of a seated audience, presenting a slide headed Driving trust with loyalty.
Keynote on loyalty and trust
A five-person panel seated in armchairs in front of a screen reading From Sanpo Yoshi to Agentic AI: Driving Societal Change through Innovation.
DMA Awards — from Sanpo Yoshi to agentic AI, with dentsu and Salesforce
Azlan Raj laughing in a green armchair alongside two other panellists, the speakers' portraits on the screen behind them.
Panel discussion for Adweek
A six-person panel on stage, with the speakers' names and photographs on the screen behind them.
Future of Social
A four-person panel seated on a low stage at Dentsu Lab London, in front of a screen reading EMEA Virtual Leadership Meeting 2026, Breaking New Ground.
The future of agency relationships — EMEA leadership meeting, Dentsu Lab London
Azlan Raj presenting to a seated audience, beside a screen reading Brand Building in the Algorithmic Era.
Brand building in the algorithmic era
A four-person panel seated in conversation on a dark stage with a DMA backdrop.
DMA panel on AI
A three-person panel seated in armchairs on a pale stage, in front of a large magenta circle.
Panel on inclusive marketing
A four-person panel on sofas under green stage lighting, with the panellists named on the screen to the right.
Panel with Channel 4, ITV and Sky
Azlan Raj speaking alone on a stage lit blue and purple, two leather sofas behind him.
Opening a session
A panel of four seated at the front of a full room, the audience in the foreground on a teal patterned floor.
Allyship panel
A group on stage at Adobe Summit, with Merkle and Emerging Partner of the Year on the screen behind them.
Putting the customer first — Adobe Summit, with Aviva