CASE STUDY — CONSUMER GOODS
-92%
A 92% cut in the cost of launching a website, 88 countries over
A 92% cut in the cost of launching a website, 88 countries over
A global consumer goods group was rebuilding the same site in every market. One digital marketing platform — content, commerce, experience and tag management — replaced 88 separate efforts.
- Industry
- Consumer goods
- Business size
- Enterprise
- Marketing type
- Brand · Product
- Capability
- Technology
Challenge
A global consumer goods group was rebuilding the same site in every market. They needed an efficient way to have a website for every brand in every market across the portfolio, while still respecting each individual brand.
With more than 80 brands across 88 markets, that gets expensive very quickly. They wanted something cost-effective that performed and still looked like the brand it belonged to.
Solution
We built a digital marketing platform that made the templates, the analytics and the measurement common, with enough flexibility left in that each site could still look like its own.
One platform covering content, commerce, experience and tag management, consistent across all of it, replacing 88 separate efforts.
SOMETHING LIKE THIS?
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