CASE STUDY — FINANCIAL SERVICES
500%
Campaigns in three days instead of three weeks
Campaigns in three days instead of three weeks
A global financial institution could not see how efficient its own marketing was. We rebuilt the capability — structure, insights, squads and stack — and put Adobe Experience Cloud in globally across website, media and CRM.
- Industry
- Financial services
- Business size
- Enterprise
- Marketing type
- Growth
- Capability
- Technology · Media · CRM
- Technology
- Adobe
Challenge
A global financial institution did not know how efficient its marketing was. It needed to save money while reinventing strategy, product and customer marketing at the same time.
That meant looking at all of it: the organisational structure, the capabilities, the quick wins available, and the technology stack.
Solution
We delivered a programme that overhauled their marketing capability, including opening their London hub. An insights team was stood up, and squads were created to work a new way.
Adobe Experience Cloud went in globally across website, media and CRM, with test-and-learn running across digital and CRM, and the content production process rebuilt so personalisation was something they could actually produce at volume.
Campaign launch times came down from three weeks to three days, the cost per click fell by 75%, and lead and quote conversion rose fivefold — worth around £814,000 a year.
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