Adapt or face extinction: Will AI destroy or enhance the common marketer?
Four voices on whether AI destroys or improves the ordinary marketer, in a piece by Tom West. The others argue for urgency — upskill now, build sandboxes, expect AI to take the mundane work rather than the jobs. Azlan’s answer is about sequencing instead: adoption inside a large organisation is not one event. The data specialists had been using AI for years; everyone else needed a softer door, which is what Copilot was for. Two speeds, deliberately, rather than one announcement.
“We've had quite a tiered adoption within the organisation. Our strong data arm has been using AI for years. Then on the flip side, for the day-to-day user, we've had something that's a little bit softer to break them in with the launch of Copilot and other programmes.”
One of four voices, in a piece by Tom West.
READ ON MARKETING BEAT →