Survival Of The Fittest: Becoming An Adaptive Organization

Adaptability is not a culture slogan, it is three things that have to be in place together: data infrastructure that can answer a question quickly, measurement pointed at the customer rather than at the channel, and teams structured to act on what comes back. Any two without the third produces an organisation that can see a change coming and still cannot move.

“Survival depends on building an organization that can adapt to both turbulent external factors and changing customer demands.”